“In any specific instance the sense-meaning of something may or may not have significance for us. If something does have high significance for us, it has significant meaning’ for us; that is, we believe it has high significance for our values, wants, and goals. And anything that has significant meaning for us can influence our actions.” - John O’Shaughnessy, 'Persuasion in Advertising' 2003

This project will explore the extent at which publicly displayed words/text contribute to a sense of community-identity and perception. Based on existing text advertisements of 'bankruptcy' or 'divorce', which are currently being displayed in many working-class Phoenix neighborhoods, I will attempt to embed the text/symbol/advertising of 'wealth' and 'marry' in a community advertising context.